Starting a new business is not for the weak at heart. It is an opportunity for self-discovery and reflection. I am finding out quickly that people want to know what you are known for. How do you encapsulate a 27 year career into one catchy phrase? Something that captures the essence of you, your life purpose, and experience into something that is memorable and understandable? And, something that will inspire folks to hire you.
Last evening I was standing in our kitchen when my youngest said, "I am never worried about Mom not being supportive of me. She is all "Go Girl Power!" Empowering women and girls is what I am known for where it counts...at home with my girls. Strong girls...stronger world.
